Woodbury University
College of Business recruitment brochures
How does the oldest business school west of the Mississippi reinvent itself?
Woodbury University is the oldest business school west of the Mississippi. When they moved from downtown Los Angeles to Burbank, they needed to reinvent themselves.
Through focus groups and a thorough situation analysis, it became clear that Woodbury’s sweet spot was with first-generation university graduates with an “anything’s possible” mindset. The brochures playfully highlight the stories and creative, industry-flipping approach of the students and their professors.
