Saber1
Web makeover for high-end digital camera systems company
That’s the exact situation that Saber1 faced a year ago.
Saber1 sells high-end cameras. We’re talking really high end. Cameras that peek into deep space from a satellite orbiting Earth. Or complex digital systems that record hundreds of barcodes a minute at a bottling plant.
The online store that wasn’t
Needless to say, setting up camera systems for extreme conditions or microscopic tolerances takes an advanced engineering degree in optics. You can’t just let any ol’ site visitor order a camera because 99% of the time they end up buying the wrong item.
They reached out to local Boston web agency, 3 Media Web with Robbie Moore as the creative director for help.
The answer is to have an online catalog and emphasize Saber1’s outstanding customer service. That way, the resources saved by eliminating unnecessary returns can be invested in enhanced customer service.
In this case, it was better to go high-touch rather than high-tech.
