Archimedes + Epiphany
Web makeover for twin PBNs
Most of us don’t think about insurance. It’s necessary, but not really something we love to chat about at parties.
But did you know there’s a whole market out there that specializes in optimizing insurance benefits? They’re called Pharmacy Benefit Networks or PBNs for short.
Oh, did I already start losing you? Boring ya?
Well that’s what the twin companies ArchimedesRx and EpiphanyRx do.
It’s really rather interesting and important. And they needed Robbie Moore – as the virtual creative director for 3 Media Web – to make it seem that way.
The Benefit of Disruptions
Both companies were succeeding, but they needed to really up their game in order to compete with the likes of the large PBNs like CVS and Optum.
The new sites – built one right after the other – share the same colors and fonts, but in slightly different ways. Sort of a design tag team.
And now both companies are disrupting the PBN industry with new found confidence and power. It’s who they already were, it’s just now they’re expressing it.
