Avastus
Integrated Marketing Services for a CRO
Avastus Preclinical Services provides laboratory space and services for biopharmaceutical companies in Cambridge, MA.
Seems like a pretty sterile project, huh?
Quite the opposite. The preclinical services – or contract research organization (CRO) – is quite lively, particularly in Cambridge. So the trick was to make Avastus stand out from the crowd.
…and Up this Sleeve…
The solution involved the coordination of a whole suite of custom creative services:
- photo/video shoot
- location map
- icons
- social media templates
The end result is clean (not sterile) and coordinated integrated campaign.
Nothing but a little design magic. 😉
