Cleveland Chiropractic College
Recruitment & Branding Campaign
What makes a doctor of chiropractic unique?
Chiropractors are the only doctors who carry their tools with them wherever they go: their hands.
The die-cut hands brochure allows recruiters to engage prospective students and present the five distinct points that make a Doctor of Chiropractic a unique and attractive career for graduates in health sciences.
A new logo was developed: three vertebrae in the shape of “CCC” and a tagline “Adjust Your Thinking” to stake a claim in the minds of prospective students that chiropractic is now reimbursable by major health insurers.
The campaign included numerous print pieces, managed simultaneously through all phases: project management, design, typesetting, photo shoot direction, illustrations, print production.
