Cugene
Website Makeover for Clinical-Stage Biopharma
So, when’s the right time for a biopharma to finally come out of “stealth-mode”?
Good question.
For Cugene, it was at year 6.
And as you might’ve imagined, the website they started out with was looooong overdue for an upgrade.
Change Takes Time
Even in the fast-moving world of biopharma, some companies have a slow reaction time.
Cugene was one of those companies.
Over the course of a year and a full rotation of marketing and biz dev staff, Robbie Moore (as virtual creative director at Ladybugz) was able to help them develop their new website (and with the help of Ryan Kohler, their new logo).
Just goes to show you: some reactions happen on their own timeline.
