Doane College
Integrated marketing campaign
How do you reposition an small midwestern college as an Ivy League wannabe? With playful imagery to coax curiosity and beautiful typography to set a tone of stylish elegance.
Climbing Ivy
The viewbook cover playfully spells out the name of the school while plenty of photos capture the vibrance of the college with in a relaxed, unposed style to capture a day-in-the-life of typical students.
A matching mini-site introduces prospective students to Doane’s core values of curiosity, achievement and service.
