Fulcrum Genomics

Let’s face it: biopharmas aren’t discovering next gen drugs, computers are.

What I mean by that is all drug development requires processing massive amounts of data.

That’s where Fulcrum Genomics comes in. They’re a group of bioinformaticians – scientists who can speak to scientists and, more importantly, know their way around computers. 

Simply put: if you don’t know how to optimize experiments for computers, you’re putting all your hard work and innovation at risk.

Now Crunch This

Unlike most businesses, Fulcrum’s problem wasn’t getting new business. They have more business than they can handle. They simply felt their old website wasn’t positioning them as in-demand experts.

Long and short, they were looking for a well-put-together website.

The end result is a site that visually represents Fulcrum as market leaders who are professional, competent and easy to talk to.

And it doesn’t hurt that the site has dramatic visual appeal. The colorful vertical strips – signifying DNA strips – gracefully slide up as the user explores the site.

And why not? Might as well swing for the fences if you can look good doing it!