Pledge Bio
New Website for Early Discovery Biopharma
D’ya ever notice that some folks are just plain curious?
That’s a good way to describe the team at Pledge Bio. They focus on intractable/intransigent protein targets – which is a fancy way to say stuff that other scientists give up on.
In that case, unlimited curiosity is a definite strength.
The only problem was they didn’t put that same curiosity into their old website
Tinker Time
The new site involved Pledge’s scientists in discovering exactly how they wanted to express themselves.
One thing they insisted on: the new site needed to be breathtaking.
The solution? Dramatic colorful images of 3D molecules and immunofluorescent cells on a dark background and hexagonal shapes to reinforce Pledge’s logo.
The new site now captures the excitement of discovery and celebrates Pledge’s limitless curiosity.
