Real Software
Website for Intellectual Property Company
Licensing. Rights. Royalties.
Like most folks, Intellectual Property (IP) isn’t something I spend a whole lot of time thinking about.
But the guys at Real Software Systems (RSS) do. They develop software that figures out all the complex contingencies, exceptions, percentages and payouts in IP.
They needed a new website needed to speak to customers in virtually every business vertical by simplifying the complexity of IP.
Go Figure
The new site clarified their brand message and introduced the idea of RSS being experts at solving IP ‘puzzles’. Clever illustrations show characters constructing custom solutions out of IP ‘puzzle pieces’.
The end result is a website that visually expresses the breadth of knowledge and experience of the RSS team.
It’s beautifully straight-forward.
Which, when you think about it, isn’t a bad solution to any puzzle.
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